Ken Paxton investigates Lululemon over 'forever chemicals' in clothing

( Post Millennial )

Texas has opened an investigation into Lululemon, looking into claims that the company’s activewear may contain so-called “forever chemicals,” state officials said Monday. The significant move comes as regulators increasingly focus on PFAS in consumer goods.

The Texas Attorney General’s Office said it is examining whether Lululemon USA may have misled consumers about product safety and marketing claims. The review is focused on whether the retailer’s clothing contains PFAS compounds that customers might not expect, given how the brand is positioned.

Ken Paxton’s office said the inquiry is based on “emerging research and consumer concerns” about synthetic compounds in apparel. Those materials are linked in some studies to “endocrine disruption, infertility, cancer, and other health issues.”

The office said it will review the company’s internal standards, including its Restricted Substances List, testing procedures, and supply chain controls to determine whether they align with advertised safety practices.

PFAS, short for per- and polyfluoroalkyl substances, are commonly called “forever chemicals” because they do not easily break down in the environment or the human body. They have been detected in soil, water, and human blood, and have been associated with a range of potential health risks.

The investigation also looks at whether Lululemon’s marketing may have created expectations of chemical-free or health-conscious products that differ from what is actually present in its materials.

"Americans should not have to worry if they are being deceived when trying to make healthy choices for themselves and their families. I will not allow any corporation to sell harmful, toxic materials to consumers at a premium price under the guise of wellness and sustainability. If Lululemon has violated Texas law, it will be held accountable," said Paxton.